![]() ![]() ![]() ![]() We decided to focus on the channels where Kaitlyn is most engaged: Facebook, Instagram and Pinterest. Kaitlyn spends an extensive amount of time on social media (2.5-6 hours/day) and is a multi-networker, with 8+ accounts. Based on data from a tool called GlobalWebIndex, we were able to identify where she engages on social, and how she interacts with brands. We built a detailed persona, named ‘Kaitlyn’, based on the demographics and psychographics of our audience. We follow Forrester’s P.O.S.T methodology when developing our social strategies, which means we start with ‘People’ first. To increase sales and donations through increased real estate and eCommerce traffic, we developed a social media strategy that outlined our objectives, audience targeting, content creation, community engagement guidelines, ambassador activation, ad unit creation & optimizations and success KPIs. She is interested in charity/volunteering, trendy clothing, pop/country music, DIY crafts, faith, animals and beauty tips. She lives in the United States however, we place a greater focus on the mid-west and east near store locations. The Altar’d State target audience is females in their early 20's to early 30's. To support this mission, we developed three social media objectives 1) Build awareness among our target audience 2) Grow affinity for Altar’d State by creating deep connections with our audience and 3) Activate ambassadors, which includes both the target audience and employees, to advocate on behalf of the brand. Their mission is to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. Altar'd State came to Ignite looking for a partner to help them increase sales and donations through increased real estate and eCommerce traffic, while also elevating their brand ethos of “Stand Out for Good.” We support their internal team with strategic consulting, program ideation, editorial planning, content creation, community engagement across all their social channels, paid media buying & optimization and reporting.Īltar’d State came to us looking to build a social media strategy that aligned to their overall business and marketing goals. Their business has scaled quickly, and they made a conscious effort to devote almost all their marketing efforts to social media, given their millennial target audience. The brand’s mission to “Stand Out for Good” is their strongest point of differentiation among their competitors in the fashion space. The brand constantly strives to contribute to the world around them, whether it’s with charitable donations, positive messages in their stores or enabling store associates to volunteer in their community. Altar'd State is a women's fashion retailer with 80+ stores in the United States and an eCommerce website. ![]()
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